Roku is launching a trivia sport known as… Roklue?

Who wants Half-Life 3 or Beyond Good & Evil 2? Roku, in an try to gamify content material discovery on its platform, has cooked up a gaming announcement for the ages. Behold: Roklue. Sure, that is an actual identify that somebody with a job title and (doubtless excessive) wage got here up with.

Roklue (shudder) will quiz gamers on “the flicks and TV exhibits that everybody is speaking about,” together with traditional “beloved favorites.” When it references a film or present, it would present a hyperlink so that you can tune in in your gadget. The preliminary model is an Oscar season tie-in (“Roklue: Awards Season”) that debuts on Saturday. This inaugural model is produced by B17 Leisure, a Sony-owned firm.

Roku says it would rotate thematic content material all year long. Selection reports that these will focus on music festivals, the Emmys and holidays.

Other than that identify, which ought to include a gag-reflex warning, Roklue sounds innocent sufficient. You play a trivia sport to seek out new stuff to stream; Roku grows its engagement. Win-win. However with company schemes like this, it is all the time price questioning the place additional monetization may ultimately come into play. Suppose one thing like linking to collection on platforms you do not but subscribe to. (Howdy, kickback.)

On March 7, you will discover the free Roklue (ick) sport in your Roku residence display, no obtain required.