Bluesky Has a New App, and It’s All About AI

Earlier this month, Jay Graber, on the time the CEO of Bluesky, stepped down and took a job as chief innovation officer of the social media platform. As pretend as it might sound, chief innovation officer is an actual job title, particularly within the tech world, and as such, Graber’s group has already introduced an actual—although not but publicly launched—new app.

According to TechCrunch, the app known as Attie, and it’s a bit of AI software program designed to let customers customise their social media experiences with the assistance of Anthropic’s Claude.

New Bluesky CEO Toni Schneider instructed TechCrunch, “We’ve launched a whole lot of issues inside Bluesky — Starter Packs and customized feeds, and all these sorts of issues. It is a standalone product, and it’s the primary one which’s constructed by Jay’s new group.”

He additionally instructed TechCrunch, “It’s an AI product, however it’s an AI product that’s very people-focused.”

This may chafe some Bluesky customers, since Bluesky is famously a spot the place posts expressing something optimistic about AI tend to be unpopular. The app’s success, if you can call it that, comes from customers mostly just wanting a Twitter clone without Elon Musk attached to it throughout the Nice Twitter Evacuation of 2023.

However Bluesky was initially conceived of as a radically customizable and versatile platform, as fits the vibe of its crypto-loving founder, Jack Dorsey, who was additionally an authentic co-founder of Twitter. Graber, whose profession in tech started at the blockchain logistics company SkuChain, has by no means wavered on customizability being Bluesky’s North Star.

Right here she is speaking to Wired about this in 2024:

TechCrunch’s reporting on this new app comes from Bluesky’s 2026 Ambiance convention, the convention for builders and lovers working with Bluesky’s open protocol often called atpro. Thus the identify “Attie.”

With Attie, customers apparently enter what are primarily chatbot prompts. The app will course of regardless of the person varieties, discover posts they may be into throughout Bluesky and different atpro-friendly networks, and use that to customise their feed and total expertise. Attendees at Ambiance had been reportedly become guinea pigs and began beta testing Attie, which apparently just isn’t but full. Finally, based on TechCrunch, the concept is you could “vibe-code your personal app.”