I suppose this wasn’t an Xbox in any case

In 2024, Microsoft brought on plenty of head-scratching and general bemusement with the launch of its “That is an Xbox” advertising and marketing marketing campaign. Now, although, it seems the quandary over what’s and is not an Xbox has been resolved. Game Developer observed that the unique blog post on Xbox Wire that kicked off the entire affair has been eliminated. It appears Xbox can be going a brand new course with its future promotions.

Possibly because the new Project Helix {hardware} it has within the works is extra particular try and blur console and PC gaming, “That is an Xbox” may need been actually complicated as a tagline. Possibly with the latest changing of the guard on the firm, the highest brass determined that it was the precise time to begin contemporary with a much less meme-able advertising and marketing plan. Regardless of the cause, we have now loved this chance to be taught concerning the existential philosophy behind being an Xbox. And happily, though the weblog put up could also be gone, the video trailer nonetheless exists each time we have to remind ourselves of the numerous issues that may be Xbox-ified.